Marketing and Customer Service
Customer service IS marketing. The other day a woman called to remind me of an annual doctor's appointment that I have. Does she have to do this? No. Do all doctors do this? No. Would it make life better and happier? YES! Should all businesses (not just doctors) do it? YES!
She was friendly and happy (I could tell even though it was a phone call). She may have been born this way, like her job or love what she's doing. It doesn't matter. She was friendly to me - the client.
This can be seen as a type of marketing because I'll tell others about it (here I am writing about it in my blog!)
What do you do for your clients to be "of service" to them?