Where Do YOUR Prospects Go To Get Information.
When we had a conference company in San Francisco in the late 90s, we called people to see where they went to learn or find out about an event. We learned not only where to advertise but those we called asked us to keep in touch especially since we said that we were doing research for our event.
Here's what they told us. They learned ...
- in magazines on the topic (both ads and articles)
- in newspapers either large or local (ads, articles, event calendars)
- at conferences
- at training seminars
Today people also go to
- search engines (like google)
- social media sites like facebook
Where are you? Are you in any of these places? How do people find YOU and what your company does?